Notpla

Notpla

Notpla is a London-based sustainable packaging company dedicated to making packaging disappear. Founded in 2014 by Pierre Paslier and Rodrigo Garcia Gonzalez, the name “Notpla” stands for “Not Plastic.” The company’s mission is simple but ambitious: replace single-use plastic packaging with natural, regenerative materials, primarily seaweed, that biodegrade harmlessly in weeks. Notpla has grown from a student project at Imperial College and the Royal College of Art into a scalable industrial reality, earning global recognition including the Earthshot Prize in 2022.

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Sustainable Packaging

Notpla’s edge lies in its ability to deliver fully compostable, and in some cases edible, packaging solutions that require no synthetic additives, no industrial composting, and leave no microplastics behind. By harnessing the natural properties of seaweed, Notpla creates innovative alternatives to everyday plastic items, offering brands a sustainable, practical, and scalable solution.

Key Product Features

Notpla’s portfolio covers a wide range of plastic replacements:

• Ooho: Edible seaweed bubbles for water, juices, and energy gels, replacing single-use bottles and sachets.
• Notpla Coating: Seaweed-based grease and moisture barrier for takeaway boxes, fully compostable and plastic-free.
• Notpla Paper: Premium paper made from 30% seaweed by-products and recycled pulp, suitable for luxury packaging and labels.
• Notpla Pipette: Compostable single-use pipettes for oils and dressings.
• Notpla Rigid: Durable material to replace rigid plastics in cutlery and luxury packaging.
• Notpla Film: Flexible, water-soluble films for home care and dry food sachets, dissolving completely without microplastics.

Why Choose Notpla?

Operators and brands select Notpla for its combination of innovation, sustainability, and commercial scalability:

• Proven Sustainability: Seaweed-based materials that fully biodegrade at home or in nature, reducing plastic pollution.
• Industrial Scalability: Solutions have moved beyond concept to large-scale production for food service, retail, and events.
• Regulatory Recognition: Notpla coatings are certified as “plastic-free” under the Dutch Single-Use Plastic Directive.
• Global Impact: Over 15 million single-use plastic items replaced to date, with ongoing expansion in Europe and North America.
• Partnerships with Industry Leaders: Collaborates with Just Eat Takeaway.com, Compass Group, and major sporting events to implement sustainable packaging solutions.